I was recently invited to speak at FIT on ways event planners can leverage social media. More and more planners are being challenged to incorporate non-traditional marketing tactics into their event strategies. These days, being a good planner means being able to build a “360” activation and being able to identify engagement opportunities at every stage. This transition from sole planner to “event marketer” has been taking place for a number of years. You can bet, this trend will continue as client budget continue to shrink.
My approach to social media strategy is very similar to how I strategize for events, so we had a very relaxed dialogue about ways to use social media to enhance events. The FIT students were on point and (I believe) I left them with a number of actionable ways to capitalize on the networks for future activations. I had a great time and some of the students asked me for a copy of the presentation. I promised I’d send them the link. It may be valuable to other planners out there as well, so here it is: