I’ve been a fan of the mobile fitness app, Sworkit since I discovered it in the Apple app store a few weeks ago. The free app, which stands for “simply work it,” is your always ready personal trainer and provides users both customizable and randomized workouts that can be performed anywhere, without any equipment required. The genius of the app is that it is easy to use and makes it hard to make excuses for not working out.
Sworkit currently has more than 10 million downloads and is one of the top ten health and fitness apps making the company a pretty appealing Shark Tank opportunity. After pitching the Sharks, Sworkit’s CEO Ben Young and COO Gregory Coleman, landed a $1.5 million deal with celebrity investor, Mark Cuban in exchange for 10 percent of their company.
The investment is the largest tech deal and third overall largest deal to be made on the show ever.
“We knew we were going in with an aggressive pitch but believed that we had the business to back it up, said Coleman. “We are looking forward to working with him (Cuban) and learning from him while together helping Sworkit become the leading platform people turn to first for fitness.”
Young is a product innovator who was named 2015’s Techpreneur of the Year by Black Enterprise Magazine. Coleman is an ACSM Certified Personal Trainer and prior U.S. Air Force pilot. The two met their first year at The Wharton Business School and I guess the rest is history.
Coleman and Young plan to use the Shark Tank investment to grow Sworkit’s interactive content and bring the platform to more screens. A web version of the app is expected and they will also offer it on Apple TV, Google TV and Roku.
They are also focused on keeping kids fit and launched a Sworkit Kids app earlier this year.
“We believe the world would be a better place if everyone had 24/7 access to an affordable personal trainer, whether it’s virtual or real, or a combination” said Young. Making fitness easy and accessible for all
Making fitness easy and accessible for all is a lofty goal, but it’s clear that big dreams (and hard work) lead to big results.
-XOXO Charell Star | Not Just A Girl In A Dress