Author, musician and business mogul Russell Simmons never really left the fashion scene. He was just waiting patiently for the next generation to catch up with him. In the 1990s, he tore into the fashion industry with his Phat Farm and Baby Phat lines, paving the way for unique urban looks to become staples in well-known department stores. These lines remained trend-leaders throughout the ’90s and 2000s by mixing chic street style mixed with influences from high fashion. After selling both lines to the tune of $140 million the companies fell off.
Noticing the hole in department stores, Simmons is at it again, releasing a fashion line aimed at the constantly transforming millennial market. He plans to provide the solution to the problem by bringing styles millennials want, and appreciate, to the racks. Having worked with large department store chains such as Macy’s before, Simmons is already prepared to re-shape the fashion world again.
His new line Argyleculture, debuted recently at New York Fashion Week and is set to to hit stores this spring. The clothes are a mix of preppy and modern styles, featuring bold navy and white tones, splashes of bright colors, and of course, argyle vests. Designed for the newer “urban graduates” bursting onto the business scene, the line is meant to give millennials a professional option with enough hip-hop flair to express themselves.
Simmons is once again leading the way in hopes that a new era of designers will craft clothing with the up and coming generation in mind. He has always been a creative not afraid to take risks and his ability to be the stylish voice of a generation has made him an icon. This new line is edgy, bright and bold while still being sophisticated. Some would call that the very definition of the millennial generation. If anyone can bridge the gap and connect with this unique, and virtually untapped, market, its this repeat entrepreneur.
– à bientôt