Talk about leaving a legacy.
Madam C.J. Walker, the first Black female American millionaire made her fortune in the hair care industry more than a century ago is being re-introduced to new generation healthy-hair conscious women.
The prestige hair care collection includes 25 products and is designed to help restore and maintain health for all hair types whether kinky, coily, curly, wavy, or straight/heat-styled.
“Madam C.J. Walker was the first person to devise and scale a business model that addressed the hair care and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time,” said Richelieu Dennis, CEO of Sundial Brands. “That spirit of audacity, inspiration, empowerment and ingenuity still lives in women today and is reflected in every part of this brand.”
The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture – Brassica Seed & Shea OilsCollection (Smoothing/Style-Extending), Coconut & Moringa OilsCollection (Frizz Fighting/Humidity-Blocking) and Jamaican Black Castor & Murumuru OilsCollection (Curl-Defining/Moisture-Sealing) – and one treatment collection – Dream Come True Collection (Scalp & Strand Nourishing).
Being a family owned company, the Sundial team understood the importance of staying true to Madam Walker’s legacy. They worked closely with her great-great-granddaughter and official Madam C.J. Walker historian and biographer, A’Lelia Bundles to bring the project to life with authenticity and historical accuracy.
“Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the 21st century,” said Bundles. With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible – hers.”
-XOXO Charell Star | Not Just A Girl In A Dress