Is there anything that Beyonce can’t do?
Drop a new surprise single that hits number one and causes America to lose its collective mind and debate the meaning of the rallying cry of “Formation.” Check.
Save the Superbowl halftime show and use it as a platform to sell out your 2016 tour within hours. Check.
Break the internet with the release images/video of your new athleisure line, Ivy Park. Check.
Keep your fans awake till midnight based on a rumor that your album is dropping when the clock strikes 12. Check.
I’d love to go to sleep now but I have to make it until midnight just in case of Beyoncé. — Taryn Finley (@_TARYNitUP) April 4, 2016
Have your sleep-deprived fans still love you when that album doesn’t drop and keep them enthusiastically guessing on when you’ll share your musical genius. Check.
Heavenly Father, I ask that you watch over our creole honey mustard skinned goddess Beyoncé as she is about to drop this album.
— twenty5/18 (@wreckitrocketz) April 4, 2016
We’re only four months into the year, but 2016 is already shaping up to be one of the biggest for Queen Bey. After spending nearly two decades climbing to the top of the music, fashion and business world; the Irreplaceable songstress continues to prove that her marketing prowess is second to none.
Part of the reason Beyonce is so great at marketing is she knows that in business sometimes less is more and everyone loves a good surprise.
She keeps tight control over every aspect of her business – from album release dates to press photos – and only allows a few media interviews a year. Overkill? Maybe, but this type of control works because we (her fans) know – that when she does make an announcement/release a song/drop an album – it will be good.
Beyonce’s ability to upend traditional marketing tactics works because she has built a reputation as an artist that only delivers the best to her fans. And, she continues to build on that reputation with each new project she releases. Beyonce doesn’t phone it in and is reliable. And, it means that we tune in when she has something to say.
Of course, not everyone can inspire legions of fans to lose sleep based on the rumblings of a new release, but every entrepreneur and professional can aim to build a reputation based on quality and reliability.
When people know you consistently deliver substance they are more likely to turn in when you have something to say.
Beyonce may be the queen of marketing and by following her strategy of building a stellar reputation and managing it closely, you can be too.
-XOXO Charell Star | Not Just A Girl In A Dress